Telemarketing is an ever-evolving industry. To survive and thrive in the industry today, telemarketing agencies need to look into aspects such as establishing modern infrastructure, hiring cost effective VoIP services and including periodic training sessions for the human resources in the establishment. As far as experienced telemarketers are concerned, they need to make sure they adapt to the fast changing trends of the industry otherwise they’ll keep resorting to dated techniques that would either do more harm than good, or yield poorer results than they would have a few years ago. In light of that, here are four advanced telemarketing tips for experienced telemarketers.
Don’t Make Sales Your Only Focus
Today, there is a greater focus on generating higher ROIs than there is on closing sales. In effect, greater value is attached to every penny spent on any kind of a marketing tactic, including telemarketing. A telemarketer needs to understand that apart from sales, even good leads, referrals, information regarding the client’s rivals is valuable. Moreover, these things also make the sales-cracking process easier for telemarketers.
Research About the Prospect
A few years ago, telemarketers used to have nothing more than the client’s name and number to work with. Now, on the other hand, with the assistance of B2B and B2C telemarketing lists providers, more detailed and specific information is available for prospects. Telemarketers are encouraged to use the given information to conduct more research on prospects, especially if the client is a b2b company before calling them or after they call. Using social media and similar channels to your advantage, this is quite easy.
Don’t Oversell
Overselling products and services was a common practice in call centers, back in the day. The strange part is it worked more often than you would think. That said, today, people have access to fast internet and smart devices and tend to confirm the authenticity of companies before taking their dealings to them. In addition, telemarketers should be focusing on nurturing the prospect apart from just selling them stuff. Also, regulating bodies have tied telemarketing spams, breach of telemarketing, DND and other regulations to fines up to thousands of dollars. It’s best to market products within all stipulated norms of the business.
Focus on Your Priorities
We mentioned above that there is more focus on generating ROI than ever, which means every penny spent on telemarketing including telemarketers’ salary also counts and there’s no room for wasting time on unnecessary breaks, eating between work, pitching products to clearly disinterested parties. One key area where telemarketers should be wary of the implementation of this rule is while dealing with company representatives and gatekeepers that don’t have any decision making power. While it is important to deal with them competently in order to get to the actual decision making people, it is not worth wasting too much time on.
Conclusion
So, those were four tips for experienced telemarketing agents. As opposed to the way things worked in the business when they were young, telemarketers can no longer focus exclusively on cracking sales, sell to prospect without researching them, oversell products to them, or waste time on unrewarding practices at work.
Don’t Make Sales Your Only Focus
Today, there is a greater focus on generating higher ROIs than there is on closing sales. In effect, greater value is attached to every penny spent on any kind of a marketing tactic, including telemarketing. A telemarketer needs to understand that apart from sales, even good leads, referrals, information regarding the client’s rivals is valuable. Moreover, these things also make the sales-cracking process easier for telemarketers.
Research About the Prospect
A few years ago, telemarketers used to have nothing more than the client’s name and number to work with. Now, on the other hand, with the assistance of B2B and B2C telemarketing lists providers, more detailed and specific information is available for prospects. Telemarketers are encouraged to use the given information to conduct more research on prospects, especially if the client is a b2b company before calling them or after they call. Using social media and similar channels to your advantage, this is quite easy.
Don’t Oversell
Overselling products and services was a common practice in call centers, back in the day. The strange part is it worked more often than you would think. That said, today, people have access to fast internet and smart devices and tend to confirm the authenticity of companies before taking their dealings to them. In addition, telemarketers should be focusing on nurturing the prospect apart from just selling them stuff. Also, regulating bodies have tied telemarketing spams, breach of telemarketing, DND and other regulations to fines up to thousands of dollars. It’s best to market products within all stipulated norms of the business.
Focus on Your Priorities
We mentioned above that there is more focus on generating ROI than ever, which means every penny spent on telemarketing including telemarketers’ salary also counts and there’s no room for wasting time on unnecessary breaks, eating between work, pitching products to clearly disinterested parties. One key area where telemarketers should be wary of the implementation of this rule is while dealing with company representatives and gatekeepers that don’t have any decision making power. While it is important to deal with them competently in order to get to the actual decision making people, it is not worth wasting too much time on.
Conclusion
So, those were four tips for experienced telemarketing agents. As opposed to the way things worked in the business when they were young, telemarketers can no longer focus exclusively on cracking sales, sell to prospect without researching them, oversell products to them, or waste time on unrewarding practices at work.