Optimization. That’s what your business needs to succeed.
Automation. The way to optimization.
You know it. In today’s competitive business environment, call centers and an inside sales teams need to be as efficient as possible to increase client acquisition. While hiring skilled personnel is one way to do this, the easiest way forward is to automate everything you can. This is why marketing automation CRM and call center software help SDRs and inside sales people enhance their lead nurturing are in huge demand.
In fact, according to a recent salesforce.com study, companies able to automate their marketing see a 53 percent increase in conversion rates. But that’s just one part of the story. Marketing automation software that integrates with your CRM does more than increase your business conversion rates. Here are four more imperative reasons you need a marketing automation software right now.
1. Improved Accountability
Marketing automation software that integrateS with your CRM helps identify bottlenecks in your sales system by providing automated feedbacks, thereby making you aware which departments are going wrong and where. If you are capturing leads but are somehow unable to nurture them, a marketing automation software can help you identify the responsible team or department. The result is improved accountability, with no tough conversations or any politics.
2. Increased Customer Life-Time Value and Revenue
Customer Life-time Value or CLV is the value a business may derive throughout its relationship with a customer. Marketing automation software increases your CLV by helping your agents remember the up-sells and cross-sells all the time. If you run a computer business, for example, you may use an automated email or a text message campaign to inform clients about some discounts on items such as software, and accessories.
3. Reduced Redundancy, Better Targeting
Despite the presence of a highly efficient staff, repetitions happen in business when you do things manually. After all, to err is human and automation provides the right intervention. The automated rules in a marketing automation software help you eliminate redundancy and give your agents more time to focus on their core business. Consequently, they can target more in less time. Overall productivity and customer engagement increases as a result.
4. Reduced Staffing Cost, More Savings
It is accurate to say that marketing automation software makes a single agent match a sales and marketing team doing things manually. The reason behind this is the power an agent gets to manage lead nurturing and email marketing campaigns. just set a campaign for a particular list of customers, and the software does the rest, i.e, sending emails to thousands of targeted customers. You can also set your blogs and other marketing content in advance and share it on multiple social media profiles and platforms at the click of a mouse. The result, increased productivity and less staffing requirements, which means more savings.
Conclusion
The right marketing automation software helps your business in customer retention, lead generation & segmentation, measuring ROI, and more. However, most marketing automation software are much more comprehensive than you may think. It is, therefore, essential to find out your business needs first and then search for a software that best serves them.
Automation. The way to optimization.
You know it. In today’s competitive business environment, call centers and an inside sales teams need to be as efficient as possible to increase client acquisition. While hiring skilled personnel is one way to do this, the easiest way forward is to automate everything you can. This is why marketing automation CRM and call center software help SDRs and inside sales people enhance their lead nurturing are in huge demand.
In fact, according to a recent salesforce.com study, companies able to automate their marketing see a 53 percent increase in conversion rates. But that’s just one part of the story. Marketing automation software that integrates with your CRM does more than increase your business conversion rates. Here are four more imperative reasons you need a marketing automation software right now.
1. Improved Accountability
Marketing automation software that integrateS with your CRM helps identify bottlenecks in your sales system by providing automated feedbacks, thereby making you aware which departments are going wrong and where. If you are capturing leads but are somehow unable to nurture them, a marketing automation software can help you identify the responsible team or department. The result is improved accountability, with no tough conversations or any politics.
2. Increased Customer Life-Time Value and Revenue
Customer Life-time Value or CLV is the value a business may derive throughout its relationship with a customer. Marketing automation software increases your CLV by helping your agents remember the up-sells and cross-sells all the time. If you run a computer business, for example, you may use an automated email or a text message campaign to inform clients about some discounts on items such as software, and accessories.
3. Reduced Redundancy, Better Targeting
Despite the presence of a highly efficient staff, repetitions happen in business when you do things manually. After all, to err is human and automation provides the right intervention. The automated rules in a marketing automation software help you eliminate redundancy and give your agents more time to focus on their core business. Consequently, they can target more in less time. Overall productivity and customer engagement increases as a result.
4. Reduced Staffing Cost, More Savings
It is accurate to say that marketing automation software makes a single agent match a sales and marketing team doing things manually. The reason behind this is the power an agent gets to manage lead nurturing and email marketing campaigns. just set a campaign for a particular list of customers, and the software does the rest, i.e, sending emails to thousands of targeted customers. You can also set your blogs and other marketing content in advance and share it on multiple social media profiles and platforms at the click of a mouse. The result, increased productivity and less staffing requirements, which means more savings.
Conclusion
The right marketing automation software helps your business in customer retention, lead generation & segmentation, measuring ROI, and more. However, most marketing automation software are much more comprehensive than you may think. It is, therefore, essential to find out your business needs first and then search for a software that best serves them.